Trusted Online Casinos

Post Summary: A variety of factors go into making a gambling web site worthy of trust, including popularity, reliability, a record of outstanding service, a fine pedigree and other characteristics that are explored in this brief review of the most trusted online casinos.


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Trust is a critical factor in choosing an online casino. Like respect, it must be earned to be given. For online casinos, trust can also be measured in many ways, from popularity rankings and industry awards won to accreditation by third party regulators whose job it is to determine the fairness of games offered.

Over the past decade a half since gambling web sites first made their appearance on the Internet, a few online casinos have survived intact with a reputation for trustworthiness. Among them is Intercasino, established in 1996. Based in Malta and still using Cryptologic software exclusively, this pioneer was voted “Best Online Casino” by Gambling Online magazine five years in a row from 2003 to 2007.

The seven values that have guided Intercasino over all these years are embodied in their corporate vision: Excellence, Integrity, Clarity, Passion, Individuality, Style and Entertainment. Trust is a natural by-product of aiming high and delivering consistently.

An even earlier developer of online casino gaming opportunities that still has a loyal following today is the Gaming Club Online Casino. It has been in operation since 1994, operating out of Gibraltar. Today, it is part of the Carmen Media Group, which also owns the Jackpot City and Betway casinos.

Indeed, group affiliation has become a hallmark of reliability in recent years. Gone are the days when a single operator with a server and some rented software could set up shop in Costa Rica or Cyprus and expect to be trusted with players’ money. The biggest and best online casinos today are the ones that have major corporate backing, access to shared assets and top-notch programming.

In this regard, the Gala Coral Group manages some of the most trusted online casinos on the Internet today, including Coral Casino, Gala Casino and Eurobet Casino among 16 sites in total. Similarly, Unibet Group plc is a publically trade company with 13 sites under its control—the flagship being Unibet Casino & Games.

With 11 online casinos, the Club World Group has rocketed to the highest levels of trust in the industry. Among its noteworthy brands are the Club World, Club Euro and Players Club casinos. When launching new sites like Manhattan Slots or High Noon Casino, the group’s reputation for integrity carries over.

And perhaps the granddaddy of them all is 888 Holdings Plc, which now supports 18 different sites. Its 888 Casino has been serving customers since 1997, reaching over 25 million players and making it the largest online gaming venue in the world.

Other highly trusted online casinos were able to inherit solid reputations from well established bookmakers. They include the Ladbrokes, BetFred, Victor Chandler, William Hill and Littlewoods casinos, to name a few. And trust can be the legacy of successful endeavors in other areas, such as Virgin Casino, which carries Sir Richard Branson’s indelible mark of approval.

Ask a third-party industry observer for a list of the best online casinos and it will surely include the most trusted ones. CasinoAdvisor, the world’s leading online casino guide, ranks Club World Casino #1. For Gambling Online Magazine, the most recent choice has been 888 Casino.

In the U.K., 32Red Casino always comes at or near the top of the leader board (ref: CasinoMeister), just as Bodog Casino heads the charts in the U.S. (ref: Wizard of Odds). Among betting exchanges, BetFair pops up at the top of every list (ref: Gambling Online Magazine).

Trust may be intangible, but it can mean big money to those that earn it from their players. It can also mean disaster for those that don’t. When searching for an online casino to trust, always be sure to check published blacklists for rogue casinos as well as the lists of the best before depositing any funds.

For more information about trusted online casinos, we recommend, referrercode.org, see this page on their most trusted brands for 2012.